I let it fluff up a few days in a spare bedroom before using. Seemed pretty thick but when laying upon it it went down appropriately. I felt the inside and could feel a gel type lining mixed with fluff. Beautiful design and sharp sleep threading. Defiantly higher quality material and stitching. Sift as all feel. Cool to the touch. First night I knew it would be different as I’ve been using a harder memory foam which has not been good for my neck. Then I bought softer plain pillows that turned into pancakes within weeks that also weren’t good for my neck. Lol. Then I bought the my pillow pillow which felt like sleeping on tons of foam pieces but was better then the other two but it was not smooth and soft and comfy at all. Strike 3. At that point I was just sick of the pillow roulette game. Soooo I started researching the web on what pillows were out there and why they were better or worse. Studies showed that a mixed gel type Fiber filling pillow was best. Fluff with gel fibers or fluff with foam fibers or any number of those combinations. Density was a big thumbs up. But to many pillows are overfilled so then thumbs down. Down pillows were a suggested good choice also but I didn’t enjoy the occasional prick of a feather piece in my face nor the idea I was sleeping on birds so I stopped getting them. In summer they’d make me sweat. Seems like getting a pillow perfect is a tough business. Everyone’s different so some like them flatter some like them fatter. The choices and options are endless of course. But it seems from data of pulled research from across the US that most or more people preferred after sleep tests a pillow that had fluff and gel type fiber filling. I thought they probably would be a fortune but at this point I’d pay it to rest. So I then went to Amazon my go to for everythinggggg- (love Amazon) and this pillow had a lot of great user reviews and then a friend told me tons of hotel chains use them, and then my daughter said she’d had them on all her beds. WHO KNEW! But for 40 bucks for two nice pillows I figured what the heck! First nights on a new pillow are always weird. I learned long ago you can’t base any opinion on one night on a mattress or blankets or a pillow. I thought it might not be thick enough at first because I was by then used to a hard memory foam pillow. But it was pretty nice but I needed to wait a few more nights to see. When you pick it up it has a nice middle weight. Not to heavy like my memory foam ones or my down ones. Night two I moved it around a lot and snuggled my face into it and it was soooo nice. After a bit I did doze off and woke up a few times trying to get comfy with a new pillow. Night three I was over tired laid right down and crashed and woke up thinking oh my gosh that’s a nice pillow after all. Night four was perfect. I am supported just enough, but not to much. It’s a solid pillow but not to bulky like memory foam. It does depress to conform but not flatten. It’s cool to the skin and I don’t overheat. It keeps its shape after you sleep on it. It fluffs back up when you make your bed and leave it. I don’t sink in but I don’t feel like I’m laying on a huge rubber mound. It’s pretty much the perfect pillow for me personally and I’m a picky pillow person. Lol. This is just my unbiased review that others may or may not agree with but for me- it’s a 5 star! If your looking for a super supportive firmer pillow this isn’t it. If your looking for a softer no filling type pillow this isn’t it. It’s right in between with enough of perfect combination of everything. I sleep on all positions changing through the night so this one works great for me.